make a mundane yet important message sticky? How do you remind reckless drivers of the basic safety instructions they had forgotten

How do you make a mundane yet important message sticky? How do you remind reckless drivers of the basic safety instructions they had forgotten? By jazzing things up a bit.
That’s exactly where The Seatbelt Crew steps in: a group of transgenders, dressed as air crew members broadcasting the important message in their unique unforgettable fashion.
“Seat belt pehno, dua lelo”

http://www.storypick.com/group-eunuchs-traffic-signal-something-amazing-must-never-forget/