Friday, May 16, 2014

Why Costco Is Crushing Walmart-Owned Sam's Club

Why Costco Is Crushing Walmart-Owned Sam's Club: ""Costco uses their private label very artfully, while Sam's is not quite there," said Landes.

Nevertheless, Brewer said on the analyst call that Sam's is shifting its focus more to signature brands.

Costco also attracts and keeps customers with things like a commitment to low prices -- the retailer never marks anything up more than 15 percent -- and a relatively happy workforce.

Thanks to these tactics, the company known for its deluge of free samples and its $1.50 hot-dog-and-soda combo doesn't even have to advertise."



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